About 20% of adult professionals around the world are involved in sales and marketing, and moreover every company worldwide requires sales and marketing professionals.
Digital Marketing is undoubtedly the fastest growing segment in sales and marketing. It supports and interacts with all other aspects of Sales and Marketing like Marketing Strategy, Marketing Research, Digital Marketing, Corporate Sales, Branding and Advertising, and Retail Marketing.
SMstudy® certifications are based on a process-oriented approach which will enable you to effectively plan, implement, and manage Sales and Marketing activities in your organization.
The SMstudy® Guide describes six Aspects of Sales and Marketing that are aligned to the six most common and often distinct career fields related to Sales and Marketing. The Six Aspects included in the SMstudy® Guide are Marketing Strategy, Digital Marketing, Corporate Sales, Marketing Research, Branding and Advertising and Retail Marketing. Together, these six Aspects cover every topic related to Sales and Marketing and form the most comprehensive guide on the subject.
Growing use of different Marketing and Sales techniques has created a great demand for certified professionals in the job market as our students will gain an understanding of the buyer decision making process and what influences buyer behavior.
Faculty in the Sales and Marketing and Information Technology domains should have a very good understanding of the most advanced industry techniques as it supports and interacts with all the aspects of the sales cycle.
Certified professionals help in ensuring that the organization’s Sales and Marketing activities are process-oriented and consistent with all aspects of the sales objectives.